SEO Audit Services
Our SEO audit services give you a clear diagnosis of your website, covering technical health, on-page issues, content, backlinks and competitors, with one fix list ranked by likely impact.
What's included
- A technical crawl covering indexing, redirects, sitemap, robots.txt, speed and mobile issues
- A page-by-page on-page review of titles, headings, content depth, internal links and images
- A content gap check showing services, locations or questions your site doesn't cover yet
- A backlink review: link quality, lost links and any risky patterns
- A domain-level comparison with the competitors that currently outrank you
- A local visibility check of your Google Business Profile and key citations, where relevant
- One prioritized fix list, ranked by impact and effort, with an owner suggested for each task
- A walkthrough call to go over the findings and answer questions
Who it's for
An audit is the right starting point when you know something is off but not what. The businesses that get the most from one usually fit one of these situations:
- Traffic has dropped and nobody can say why. Calls from the website slowed down over a few months, and you have heard three different theories from three different people.
- You are about to hire an SEO provider and want an independent picture of your site first, so you can judge their proposals.
- You paid for SEO before and aren't sure what was done. An audit shows the current state of the site and the links pointing at it, which tells you a lot about past work.
- You're planning a redesign and want to know which pages and links are worth protecting. (If the move is already scheduled, see website migration SEO.)
- You run a multi-service business, such as a home services company doing HVAC, plumbing and electrical, and suspect some services are invisible online.
For businesses that mostly depend on Google Maps, our local SEO audit focuses more deeply on your Business Profile, reviews and local citations. Prefer to check it yourself? See our list of free SEO tools.
How we do it
We run four sets of checks, each covering a different layer of the site, then combine the results into one list.
- 1
Technical health
A technical site crawl goes through every page and checks page speed, robots.txt, redirect chains, the XML sitemap, security headers and insecure page elements. We cross-check the crawl with Search Console to see which pages Google has actually indexed and which it has excluded, and why.
Technical site crawl - 2
Page-level review
Our on-page checks review each important page: title, meta description, heading structure, word count, internal links, image alt text and schema. We look at patterns as well as individual errors. For example, if every service page shares the same thin template, that is one fix, not forty.
On-page checks - 3
Links and authority
Backlink analysis shows who links to you, which pages receive those links and what anchor text is used. We look for lost links that could be recovered with a redirect, links pointing at pages that no longer exist, and any clusters that look like past paid or spam links.
Backlink analysis - 4
Competitive context
Domain analysis gives a high-level view of your site next to the three to five competitors that show up where you want to be: their estimated organic visibility, the number of keywords they appear for and the size of their link profiles. This keeps the fix list realistic. If competitors have far stronger link profiles, content fixes alone won't close the gap, and the audit says so.
Domain analysis - 5
Prioritizing
Finally, every finding goes into one sheet. Each item gets an impact rating, an effort rating and a suggested owner: you, your web developer or us. We sort by impact first, then effort, and group related fixes together so work isn't repeated.
- 6
Walkthrough
We take you through the results on a call, in plain English, and answer questions. If your web developer or an in-house marketer will be doing some of the work, they are welcome to join, since hearing the reasoning directly saves back-and-forth later. You leave knowing what to do first, who should do it and why it matters.
What separates a useful audit from a long one
Many business owners have already received an "SEO audit": a forty-page PDF exported from a tool, full of red warnings, with no indication of which ones matter. It usually ends up in a drawer, because nobody can tell whether "missing meta keywords" is urgent (it isn't; Google ignores that tag) or whether "302 redirect found" is a disaster (it depends where it points).
A useful audit makes judgments. It tells you that twelve of your warnings are the same template problem and can be fixed at once. It tells you that your contact page is missing from Google's index, and that this matters more than every image alt tag on the site combined. It tells you where you are simply outmatched for now, so you don't spend money on work that can't close the gap yet.
That is the standard we write to. Every item on the fix list has a reason attached, in language you could explain to someone else, and the list is short enough at the top that you know where to begin on Monday morning.
What you receive
The audit is one-time work, delivered as:
- A written summary of a few pages explaining the main findings and what they mean for your business
- The prioritized fix list as a spreadsheet, with impact, effort, owner and the affected URLs for each item
- Supporting exports from the technical site crawl, on-page checks, backlink analysis and domain analysis, for anyone who wants the detail
- A live walkthrough call, with time for your questions and your developer's
The fix list is yours to keep and use with any provider, and it makes a useful checklist to measure any future SEO proposal against. If you want us to carry out the work, we quote it from the list, or you can compare options on the pricing page.
Pricing: custom quote after a free review
A full audit is quoted after a free review, because the work depends on the size and type of your site. A ten-page local site and a store with thousands of product pages are very different jobs. The free review itself costs nothing and tells you whether a full audit is worth doing.
Frequently asked questions
Something else? Call (866) 571-4320.
What is the difference between your free SEO audit and a full SEO audit service?
The free SEO audit is a quick first look: it spots the most obvious problems and tells you whether deeper work is worthwhile. A full SEO audit service goes through every page, pulls your backlink data, compares you with competitors and produces a complete, ranked fix list. Most people start with the free review and decide from there.
Is a technical SEO audit service the same thing?
A technical SEO audit service covers only the technical layer: crawling, indexing, speed, redirects, sitemaps and similar. Our full audit includes that, plus on-page, content, backlinks and competitors. If you already know your problem is technical, our technical SEO services go straight to finding and fixing it.
Do you fix the problems the audit finds?
We can, but you are not obliged to use us. The fix list is written so that you, your developer or another provider can act on it. Many clients handle the simple items themselves and hand us the rest.
What access do you need?
We can run most of the audit from public data with no access at all. Read access to Google Search Console and Google Analytics makes it much more accurate, because it shows which pages Google indexes and which ones people actually visit. We never need your payment details or hosting password for an audit.
Why rank the fixes instead of just listing them?
Because most audit tools produce hundreds of warnings and most of them don't matter much. A small business owner needs to know which five things to do first. We rank each item by how much it is likely to affect your visibility and how hard it is to fix, so the quick, meaningful wins come first.
How often should I get an SEO audit?
A full audit makes sense before you start an SEO campaign, before or after a redesign, or if traffic drops without an obvious reason. After that, ongoing monitoring usually works better than repeating a big audit, which is why our monthly plans include regular technical checks.
Will the audit tell me what my previous SEO provider did?
Indirectly, yes. We can't see a past provider's reports, but we can see what is on your site now and what links point to it. That usually shows whether pages were optimized, whether links were built from reputable sources and whether anything risky was left behind.
Find out what is really holding your site back
Tell us about your business in a short chat. We review your website and contact you within one business day, with no obligation.