Content Marketing Services
Content marketing services that give your business a plan instead of random posts: the right topics in the right order, written, published, promoted and measured by what they bring in.
What's included
- A topic map that groups your subjects into clusters around each core service
- A 3-month editorial calendar, updated every month from results
- Writing and editing of every planned piece
- Publishing on your site with titles, meta data, images and internal links
- A repurposing plan that turns each major piece into email, Google Business Profile posts and FAQ answers
- Promotion through outreach to sites that link to similar resources
- Monthly measurement of rankings, search traffic and inquiries from content pages
- A quarterly review of what worked, what didn't and what changes next
Who it's for
Plenty of small businesses have tried content and given up. Someone wrote a few posts, nothing seemed to happen, and the blog went quiet. The problem is rarely the writing. It is usually that nobody decided which topics mattered, in what order, and how the posts would connect to the pages that actually sell.
Our content marketing services suit businesses that:
- Sell something people research before buying, such as a remodel, a legal service, a medical procedure, a software tool or a considered product
- Have a sales cycle long enough that buyers read several pages, compare options and come back later
- Face competitors that rank for dozens of helpful articles while their own site covers only the basics
- Already have customers asking good questions that could become the backbone of a content library
- Want search traffic that keeps working after a campaign ends, rather than paying for every visit
It is less suited to a business that needs calls this week. Content builds over months, and while every piece should earn its place, the benefit compounds rather than arriving all at once. If you need your core pages fixed first, our on-page SEO services are a better starting point, and content can follow.
This service is also for owners who want a clear plan they can see. You'll know what is coming next quarter and why, and you'll see which pieces are pulling their weight.
How we do it
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1. Map your topics
We start with topic clustering, which groups the searches around your business into clusters: a core topic, such as "kitchen remodeling", and the related questions, comparisons and subtopics beneath it. Each cluster ties back to a service page on your site. The map shows where you already have coverage, where competitors have you beaten and where nobody has written anything useful yet.
Topic clustering - 2
2. Set priorities with you
Not every cluster is worth the same. We rank them by how close they are to a sale, how much search demand there is and how realistic it is to compete. We then agree the order with you on a kickoff call, because you know which services carry the best margins and which ones you want more of.
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3. Build the editorial calendar
The priorities become a 3-month calendar: each piece, its target keyword, its format (service page, guide, comparison, FAQ post, checklist) and the page it supports. We plan a few months ahead but review the calendar every month, so it adapts to what the numbers show.
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4. Produce through a consistent workflow
Our content planning workflow is how we move each piece from brief to draft to edit to publish, so nothing stalls halfway and every piece goes through the same checks. Writers work from a keyword brief, editors review for accuracy and tone, and you approve before anything goes live.
Content planning - 5
5. Repurpose every major piece
A guide that took real effort shouldn't live in one place. For each substantial piece, our content planning lays out how to reuse it: a section rewritten as an email to your customer list, a short Google Business Profile post, answers added to your FAQ page, and a checklist version customers can print. The plan is specific to each piece, not a generic list.
Content planning - 6
6. Promote through search-friendly channels
Content marketing needs distribution, not just publishing. We link new pieces from your relevant service pages and older posts, and we reach out to websites that already link to similar resources, such as local organizations, industry blogs and supplier sites, suggesting your piece as a useful addition. Genuinely helpful guides tend to earn links on their own merits over time, and outreach helps them get seen.
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7. Measure and adjust
Every month we check each piece's rankings, clicks and the inquiries that started on content pages. Clusters that are gaining get more depth. Pieces that underperform get revised or merged. Every quarter we step back and reset priorities.
What you receive
Your content marketing program includes:
- At kickoff: the topic map, your prioritized clusters and the first 3-month editorial calendar
- Every month: the updated calendar, briefs and drafts for approval, links to each published piece, and the repurposing assets for that month's main piece
- Monthly report: rankings and search clicks for every content page, inquiries that came through content, links earned by content, and what we are changing as a result
- Every quarter: a written review covering which clusters are performing, which aren't, and the plan for the next three months
Everything we publish is yours to keep, including the topic map and calendar, so the strategy stays with your business whatever happens next. If a number in the report looks off, or you want to understand why a piece was chosen, ask us: you get a straight answer within one business day, and we can walk through it on a call.
Pricing
Content marketing runs as part of our monthly SEO plans, which include blog posts every month and, on Growth and Authority, new pages and editorial backlinks (real articles on relevant websites) that support promotion. Larger programs are quoted under the Custom plan.
- Local Starter $397 /month
- 1 location
- Google Business Profile management (weekly posts, photos, review replies)
- 5 citations a month
- On-page fixes on up to 5 pages a month
- 1 SEO blog post a month
- 10 keywords tracked with a Google Maps ranking report
- Monthly report
- Most popular Growth $797 /month
- Everything in Local Starter
- 25 keywords tracked
- 2 blog posts a month
- 4 editorial backlinks a month
- 1 new service or city page a month
- Technical fixes every month
- A monthly check of how the business shows up in ChatGPT and Google AI Overviews
- A monthly call
- Authority $1,497 /month
- Everything in Growth
- 50 keywords
- Up to 2 locations
- 4 blog posts a month
- 8 editorial backlinks a month
- 2 new pages a month
- AI search work (schema, llms.txt, citations)
- Competitor tracking
- Quarterly strategy review
- Custom Custom quote
- 3 or more locations
- Online stores
- Nationwide campaigns
- No setup fee.
- 3-month minimum, then month to month. Cancel with 30 days' notice before the next billing date.
- One-time package customers who upgrade within 30 days get what they paid credited to their first month.
- The website chatbot is free with any monthly SEO plan.
Frequently asked questions
Something else? Call (866) 571-4320.
What is the difference between content marketing and content writing?
Content writing is producing the pieces. Content marketing is the whole system around them: deciding which topics to cover and in what order, planning the calendar, promoting what gets published and measuring whether it brings in business. If you already have a plan and just need writers, our content writing services may be enough.
Do you manage our social media accounts?
No, social media management isn't a service we offer. Our promotion focuses on search: outreach to websites for links, your email list and your Google Business Profile. If you or someone on your team posts on social media, the repurposing plan gives you material you can use there.
How do you measure whether content marketing is working?
We track rankings and search clicks for every content page, which pages visitors land on before contacting you, and how many inquiries come through pages we created. Where you can tell us which leads became customers, we connect that too. Vanity numbers like total page views get less attention than whether the right people are arriving.
How long before content marketing shows results?
It varies widely with your site's existing strength and your market, so we don't promise a timeframe. Content tends to build gradually rather than all at once. Your monthly report shows early signals, such as new keywords a page starts to appear for, long before rankings settle.
Do we need a blog?
Usually, yes, or a resources section by another name. It gives you a home for answers to the questions buyers ask before they are ready to call. But the plan often starts with missing service and location pages, because those are closest to a sale.
How involved do I need to be?
A kickoff call to agree priorities, a quick approval of each month's calendar, and review of drafts if you want it. Most owners spend an hour or two a month. The more stories and customer questions you share, the more specific the content becomes.
Can you work with content we already have?
Yes, and we usually start there. We review your existing posts and pages, keep what performs, update what is close, and merge or retire pieces that compete with each other for the same search. Building on what you have is often quicker than starting over.
Put a real content plan behind your website
Tell us about your business in a short chat. We review your website and contact you within one business day, with no obligation.